Ben’s story began long before REA—with humble beginnings, years as a working student, and a career built through discipline, education, and faith. After decades as a CPA, he entered wealth management in 2017 with a deeper question in mind: What is wealth really for? His answer became the heart of REA: Family Is Wealth.
Today, Ben is the voice behind that belief. He encourages families to begin the conversations that are often postponed—to talk about their goals, the people they want to care for, and the legacy they hope to leave behind. Through education and thoughtful guidance, he invites people to reflect on what truly matters and take meaningful action toward the future they want to build.
DEFINING TRUE WEALTH
HOW BEN EQUITAN JR. DEFINES TRUE WEALTH
1. If someone asked you to describe yourself beyond your profession, what would you say?
I am a husband, a father, and someone who believes learning never stops. My Christian faith shapes how I live each day—with purpose, integrity, and a desire to serve others. I spent many years as a Certified Public Accountant before transitioning into wealth advisory in 2017. Today, I help families make wise decisions about their future and the legacy they want to build.
2. What does your work look like today?
I am the CEO of Ramiscal Equitan Advisors (REA), a firm focused on personalized financial planning and wealth management. We help families grow, preserve, and eventually pass on their wealth with intention. Beyond managing assets, we guide families through important life decisions.
3. What idea guides the way you think about wealth and life?
“Family is Wealth.” Money is important, but it is only a tool. True wealth is found in family, relationships, health, and purpose. That belief guides how we approach financial planning and serve the families we serve.
4. Many firms manage money. What do you believe makes REA different?
We believe wealth advising should be deeply personal. At REA, we take time to understand each family’s goals, values, and long-term aspirations. Our role goes beyond transactions or investments—we aim to be a steady partner through every stage of life.
5. Looking back, what experiences shaped your journey?
My journey began with humble beginnings. I worked my way through school before becoming a CPA and eventually building my own financial services firm. Those experiences shaped my appreciation for discipline, perseverance, and the opportunities education can create.
6. What drives the work you do today?
My mission is to live a life of purpose and service. Through my work, I help families make thoughtful decisions, achieve financial stability, and create opportunities for the next generation.
7. When you think about the future of REA, what do you hope it becomes?
A firm that serves families across generations—helping align financial resources with values, purpose, and long-term impact.
8. What personal values guide how you serve your clients?
Family first. Honesty and integrity. Exceptional care. Lifelong learning. Empowerment. Long-term stewardship. These values shape how we work with every family.
9. Why is education such an important part of your work?
Education is central to everything we do. When people understand their financial choices, they are more confident and capable of shaping their future. That is why I emphasize financial literacy and educational initiatives.
10. You often mention “knowledge philanthropy.” What does that mean to you?
It is the belief that shared knowledge can transform lives. Just as financial capital creates opportunity, knowledge empowers people to make better decisions and build a stronger future.
11. Who are the families you serve best?
Families who value long-term relationships, take an active interest in their financial future, and want guidance beyond investments. Many are thinking not just about wealth today, but the legacy they want to leave.
12. What does success mean to you?
Success is seeing families experience confidence and knowing that today’s decisions will strengthen opportunities for the next generation.
13. What motivates you every day?
The opportunity to collaborate with families. Being part of their important life decisions is both a responsibility and a privilege.
14. When people look back on your work years from now, what do you hope they remember?
A legacy of service, integrity, and impact—where the families we worked with feel that we walked alongside them in building their future.
15. If you could share one message with others about life and wealth, what would it be?
Invest in yourself. Take care of your family. Continue learning and adapting. The world changes quickly, and lifelong learning helps you stay prepared. In the end, wealth is not just what you accumulate. It is what you preserve, grow, and pass on.
Securities and advisory services offered through LPL Financial, a Registered Investment Advisor, Member FINRA/SIPC..
Ramiscal Equitan Advisors and LPL Financial are separate entities.